Cookie Policy

Last updated: July 15, 2026

This Cookie Policy describes the use of cookies and similar technologies on the website panificioperronematera.com, managed by Panificio Perrone S.n.c. di Perrone Giuseppe e c., with registered office in Via Dante Alighieri 96, 75100 Matera, MT, Italy, VAT number 00567160775.

For any questions, you can contact us at the email address panificioperronematera@gmail.com, via PEC panificioperrone@pec.it or by phone at 0835 384451.

What are cookies

Cookies are small text files that a website can save on the user's device during browsing. They can be used to make the website function correctly, remember preferences, analyze website usage, or display personalized content and advertisements.

On our website, we use cookies and similar technologies directly or through third-party providers, including Shopify and other services related to the operation of the online store.

Consent Management

The website uses Shopify's native cookie banner. Through the banner you can:

• accept all cookies;
• reject non-essential cookies;
• manage preferences by category;
• change your choices at any time through the cookie preference panel available on the website.

Necessary cookies are always active because they are essential for the website's operation. Personalization, marketing, and analytical cookies are used according to the preferences expressed by the user through the banner.

Types of cookies used

Necessary cookies

These cookies are essential for the proper functioning of the website and cannot be disabled through the preference panel.

They serve, for example, to:

• make the shopping cart work;
• manage checkout;
• maintain browsing security;
• allow access to the customer account;
• remember essential session elements;
• manage payments, orders, and technical features of the store.

These cookies are necessary to provide the service requested by the user and do not require prior consent.

Personalization cookies

These cookies allow the site to remember useful information to improve the user's next visit.

They can be used, for example, to:

• remember browsing preferences;
• adapt some website functionalities;
• improve the shopping experience;
• show more relevant content based on interaction with the store.

These cookies are used only if the user provides their consent through the cookie banner.

Analytics cookies

These cookies help us understand how users interact with the website, which pages they visit, which products they view, and how to improve the browsing experience.

The website uses Google Analytics through Shopify's Google & YouTube channel.

The data collected can be used to:

• measure website traffic;
• analyze browsing behavior;
• understand which pages or products receive the most interest;
• improve website structure, content, and functionality;
• monitor online store performance.

These cookies are used only if the user provides their consent to the Analytics category.

The website also uses Microsoft Clarity, a behavioral analytics tool that anonymously records interactions with the website (mouse movements, clicks, page scrolling) and generates aggregated heatmaps. This information helps us understand how the website is navigated and improve the user experience. Clarity does not automatically collect identifying data and masks sensitive content on the page by default.

Marketing cookies

These cookies and similar technologies can be used to display more relevant advertisements, measure the effectiveness of advertising campaigns, and create custom or lookalike audiences, where permitted.

The following tools and channels are linked on the website:

• Facebook & Instagram, Meta;
• Google & YouTube;
• TikTok;
• Shopify, for functionalities related to the store, checkout, Shopify services, and permitted marketing.

These tools may process data related to browsing, interactions with the website, products viewed, items added to the cart, purchases, and other store events, according to the preferences expressed by the user and the applicable privacy settings.

These cookies are used only if the user provides their consent to the Marketing category.

Third-party services

The website uses third-party services that may set cookies or process personal data according to their own policies, including:

• Shopify, online store platform, checkout, payments, shopping cart, customer account, and privacy tools;
• Google, for Google Analytics, Google & YouTube, and Google Merchant Center;
• Microsoft, for Microsoft Clarity, a behavioral analytics and session recording tool;
• Meta, for Facebook & Instagram;
• TikTok, for advertising and measurement functionalities;
• Klarna, for payment functionalities and messages related to available payments;
• PayPal, for payments via PayPal;
• Google Reviews Rocket, for displaying Google reviews;
• Messaging and Inbox, for messaging and customer support functionalities.

The actual use of these tools may depend on the website's settings, the preferences expressed by the user, and the actions performed during browsing or purchasing.

How to change cookie preferences

You can change your cookie preferences at any time by accessing the cookie preference panel available on the website.

From the panel you can choose whether to allow or reject non-essential categories:

• Personalization;
• Marketing;
• Analytics.

The withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Third-party cookies

Some cookies may be set by third parties who provide services integrated into the website. These parties process data according to their respective privacy and cookie policies.

For more information, please consult the privacy and cookie policies of the respective providers, including Shopify, Google, Meta, TikTok, Klarna, PayPal, and any other providers indicated on the website or used for specific functionalities.

Updates

This Cookie Policy may be updated over time, for example, in the event of changes to the tools used, website functionalities, or applicable regulations.

Any updates will be published on this page with an indication of the last updated date.

Contact us

For any questions regarding the use of cookies or similar technologies, you can contact us at: